Although the curly-haired 18-year-old had hearts racing last year it seems it’s his Irish bandmate Niall Horan, 19, who is making the girls swoon.
According to One Direction doll sales, Harry has now been relegated third place in the popularity stakes.
A report, from Amazon.co.uk, revealed sales of his figurine have dropped by 15 per cent whereas Niall’s has enjoyed a seven per cent boost.
Louis Tomlinson is in second place, with Zayn Malik fourth and Liam Payne fifth.
Ulrike Wingenter-Davey, from Amazon.co.uk, said: “It’s no longer the foppish curls of Harry but the Irish charm of Niall that seems to be a hit with One Direction fans.
One Direction dolls in order of popularity:
2012:
1. Niall Horan 25.2 per cent
2. Louis Tomlinson 21.3 per cent
3. Harry Styles 20.4 per cent
4. Zayn Malik 19.3 per cent
5. Liam Payne 13.7 per cent
2011:
1. Harry Styles 35.5 per cent
2. Niall Horan 17.9 per cent
3. Zayn Malik 16.2 per cent
4. Louis Tomlinson 15.7 per cent
5. Liam Payne 14.7 per cent
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